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Why do clients hire Normal Peter?

Authenticity.

And performance.

In an increasingly fractionalized viewership where a discerning audience can sniff out sales versus entertainment, it is easy to miss the mark and lose an audience to disengagement. Today, the difference between winning a viewer or losing one is authenticity. The viewer knows an authentic experience when they see it. Peter creates this authenticity in the world of comedy, and his work has born out in the numbers. He has created work that has been viewed millions of times. His work has sticking power. It is sharable content, and this has translated into millions of views from Tostitos, to General Mills, and even Pepsi Co. 

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